Project Info
This project was a hypothetical package design for Bigelow Tea including a new logo. The design seeks to be inviting and eye-catching with bright colors and evocative imagery. The images on each design connote the flavor without even having to read the name on the box.
Despite a different color scheme for each package the brand remains consistent with graphical motifs employed throughout all the designs. The logo takes a backseat to the imagery unique to each box, but remains a focal point to create brand recognition.
