Project Info
The logo and card design of Bella Via display a unique brand identity tailored to fit the bussiness. The concept behind this branding is driven by the desire to differentiate Bella Via from other pizza places. In particular, Bella Via is gourmet pizza with fresh ingredients. This is conveyed in a literal sense by the image of the tomato but also by the hand crafted, calligraphic logo, which lends a sense of authenticity to the suggestion that this is an artisanal brand.
